Tobias is the Vice President of Strategic Alliances at Live Nation Entertainment, where he oversees all business development, sponsorship and media sales for Live Nation’s EDM division. Prior to leading the division, Tobias was responsible for forging strategic marketing partnerships with top brands across Live Nation’s assets, which include over 22,000 concerts, 125 venues, the world’s largest live music content aggregation network, and high-profile artist relationships including Madonna, Shakira, Jay-Z and U2.
Before relocating to the U.S 2 1/2 years ago Tobias held the position President of Sponsorship and Media Live Nation Nordics and was based in Stockholm. Tobias also has a background in TV Advertising and Sponsorship at Modern Times Group, one of the largest digital entertainment companies in Euorpe.
Tobias resides in Los Angeles with his wife.